Email marketing
Mailchimp: Email marketing and newsletter platform. These tools do a similar job: indie picks from our Friday drops and open source projects, each one chosen by a person.
Updated How we pick
8 alternatives to Mailchimp
Built by small, independent teams
Email marketing and automation with built-in deliverability tools
Best for SaaS and ecommerce founders who need automations
bentonow.com ↗$29/mo up to 5,000 active users
Minimal newsletter tool built for writers
Best for Writers starting a newsletter
buttondown.com ↗Free plan, paid plans
Building an alternative to Mailchimp?
Get it in front of people who want to try it. Free for makers.
Submit your toolEmail marketing that stays affordable as lists grow
Best for Newsletters on a budget
emailoctopus.com ↗Free plan, paid plans
Self-hosted newsletter app that sends through Amazon SES
Best for Senders who want very low cost per email
sendy.co ↗$69 one-time; ~$1.6 per 10,000 emails via SES
Behavior-based email automation for SaaS products
Best for SaaS teams running lifecycle and onboarding emails
Free to use, and you can host them yourself
Self-hosted newsletter and mailing list manager
Best for Newsletters sending to big lists on a budget
listmonk.app ↗GitHub ↗Free and open source
Marketing automation for email campaigns and leads
Best for Marketers building automated funnels
mautic.org ↗GitHub ↗Free and open source
Simple newsletter tool for small senders
Best for Creators sending a straightforward newsletter
keila.io ↗GitHub ↗Free and open source, paid cloud plans
