CRM & sales
HubSpot: CRM with marketing, sales and service tools. These tools do a similar job: indie picks from our Friday drops and open source projects, each one chosen by a person.
Updated How we pick
6 alternatives to HubSpot
Built by small, independent teams
Social-selling CRM that pulls LinkedIn, email and chats into one place
Best for Founders and agencies selling via social
Simple CRM for contacts and sales pipelines
Best for Small businesses that find big CRMs too much
capsulecrm.com ↗Free plan, paid plans
Building an alternative to HubSpot?
Get it in front of people who want to try it. Free for makers.
Submit your toolSimple CRM for contacts, pipelines and follow-ups with one price
Best for Small businesses that find big CRMs too complex
lessannoyingcrm.com ↗$15 per user per month
Free to use, and you can host them yourself
Modern CRM for managing customer relationships
Best for Startups wanting a flexible CRM
twenty.com ↗GitHub ↗Free self-hosted, paid cloud plans
Marketing automation for email campaigns and leads
Best for Marketers building automated funnels
mautic.org ↗GitHub ↗Free and open source
Lightweight CRM for sales and contacts
Best for Small businesses tracking sales
espocrm.com ↗GitHub ↗Free and open source
