Analytics
Google Analytics: Website and app traffic analytics from Google. These tools do a similar job: indie picks from our Friday drops and open source projects, each one chosen by a person.
Updated How we pick
12 alternatives to Google Analytics
Built by small, independent teams
Privacy-first, lightweight website analytics with carbon reporting
Best for Eco-minded sites wanting simple stats
withcabin.com ↗Free; $14/month; $45/month
Web analytics that ties traffic sources to revenue
Best for Founders who want to see which channels make money
datafa.st ↗From $9/month
Building an alternative to Google Analytics?
Get it in front of people who want to try it. Free for makers.
Submit your toolSimple, privacy-first website analytics
Best for Site owners who want stats without cookie banners
usefathom.com ↗Paid plans, free trial
Cookie-free, server-side web analytics
Best for Developers who want analytics without scripts
Cookie-free web and product analytics with funnels and events
Best for Startups that want simple privacy-first analytics
seline.com ↗From $9/month for 10,000 events
Privacy-friendly analytics with a clean dashboard
Best for Teams who want simple traffic numbers
Small privacy-friendly analytics for personal and indie sites
Best for Bloggers and small site owners
tinylytics.app ↗Zen $7/mo; Pro $14/mo; Ultra $29/mo
Self-hosted web analytics with heatmaps, session recordings and A/B tests
Best for Site owners and agencies who want Hotjar-style insights on their own server
uxwizz.com ↗One-time license from $299 (1 year of updates)
Free to use, and you can host them yourself
Simple, privacy-focused web analytics
Best for Makers tracking several small sites
umami.is ↗GitHub ↗Free self-hosted, paid cloud plans
Lightweight, cookie-free website analytics
Best for Sites that want simple, privacy-friendly stats
plausible.io ↗GitHub ↗Free self-hosted, paid cloud plans
Full-featured web analytics you own
Best for Teams needing deep analytics with data ownership
matomo.org ↗GitHub ↗Free self-hosted, paid cloud plans
Open source, cookieless analytics with funnels, journeys and session replay
Best for Small teams wanting product analytics and replays with no consent banner
rybbit.com ↗GitHub ↗From $13/mo billed yearly, 7-day trial; free to self-host
